Challenge

The existing tools were holding creators back. Mentions felt like cold handshakes, retweets like distant waves. We needed something that would transform casual interactions into true partnerships.

The real question wasn't just how to enable collaboration—it was how to make it the engine of creator growth.

Design Strategy

We built our strategy around a simple truth: great collaborations feel natural, not forced. After spending time with creators, we developed our "Equal Partners, Equal Growth" philosophy. Every feature had to pass this test: Does it treat both creators as true partners? Does it help both grow their audiences? We made trust our foundation and growth our north star.

Solution

CoTweet emerged as our answer—turning collaboration from an afterthought into an art form. Think of it as giving creators a shared stage, not just a mention in the credits. Both names shine equally bright, engagement is shared, and everyone knows the rules of the game. We built a safety system that feels less like a security checkpoint and more like a clear agreement between friends, along with analytics that tell the story of shared success.