I'm Soheil, an AI-first product designer who moves between leadership and craft. I transform ambitious ideas into business-changing innovations.

After 20+ years of shaping digital experiences and 12 years of leadership across tech giants, I turn ambitious 'what-ifs' into 'launched' by bridging the gap between ideation and execution. I specialize in zero-to-one innovation, helping brands forge genuine emotional connections with their users while keeping the process delightfully BS-free.