Z Spot

Capitalizing on their success among 20-somethings, Zipcar is extending their brand by launching a chain of urban hotels [Zipspot] embracing their convenient, eco-friendly business model and fun, independent brand tonality.

Visiting a city is not a vacation, it’s an adventure. It is a trip into a faster paced life. When traveling, your hotel should never slow you down, because the hotel is never your final destination.

Idea

"You don't need everything to have everything" - The hotel that provides everything the customers need, when they need it, and nothing more.

 
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