Brief

The Nissan Pathfinder interior has 7 seats and 64 different seating positions. It's one of the most flexible cars around. Highlight this in a way where users can experience the flexibility themselves.

Idea

To demonstrate the flexibility of the Pathfinder, we created a microsite: www.whatisyourfavouriteposition.com 

On the site was PATHFINDER VS. RUBBERBOY, where the world's most flexible man, Rubberboy, challenges the Pathfinder to a flexibility duel.

Recognition

Dubai Lynx 2008 / bronze

My contribution

Strategy + Ideation