Nature Made

With the shift towards a more 'wellness' brand, here is a take on what Nature Made's site experience could feel like. 

WebSite Visual Design co-created by Zach Shapiro.


We also created an API that could sit on most wearables and serve reminders, tips, and notifications as part of the user’s daily activity regimen.



We created an API to be used in already popular wellness apps like Strava, Fitbit, and Lumosity. 

This will allow us to make vitamin recommendations based on people’s activities and achievements within each app rather than having to create our own app. So if someone were to run their first 5K in Fitbit, we would send them a message congratulating them and recommend vitamins to assist their wellness journey.