I've been in the communications and design business for over 13 years. I started off in Account Management, moved to Strategy, then creative and now I'm a Product Designer. I moved disciplines, since I believe creativity appears at the intersection of disciplines.

I imagine, design, and implement the next generation of experiences and products which connect people and brands on an emotional level.

I use Design Thinking as the backbone of my process.

I currently live in Irvine, CA with my wife, 5yr old daughter and 2yr old son. I'm originally Iranian and throughout my life I've lived in Tehran, Dubai, Paris, Limassol, New York, Philadelphia, Chicago, Richmond VA and San Francisco.