I've been in the communications business for over 12 years. I started off in Account Management, moved to Strategy, and now I'm an Experience DesignerI moved disciplines, since I believe creativity appears at the intersection of disciplines.

I imagine, design, and implement the next generation of experiences and products which connect people and brands on an emotional level.

I use Design Thinking as the backbone of my process.

currently live in San Fransisco with my wife and 3yr old daughter. I'm originally Iranian and throughout my life I've lived in Tehran, Dubai, Paris, Limassol, New York, Philadelphia, Chicago, and Richmond.