For this years' MINI Next certified pre-owned program, we tried to take much of buyer's anxiety completely out of the equation. With dogs. Four dogs, to be specific—Cooper, Turbo, Ziggy and Zaggy.
K-9 Showroom is a platform that puts you in a pre-owned Mini via doggy cam. Pick a pooch, sit back and enjoy the random way it wanders around a car. If you like what you see, you can "tweet a treat" to the hardworking salesdogs working the showroom floor.
The brand is also donating to Best Friends Animal Society for every used car it sells that's financed through Mini Financial Services, and there's a link to help you find your own "pre-owned" pup.
Writer: Phil Van Buren // AD: Matt Kern