Billabong has lost its appeal. The brand is stretched so thin to various subcategories that has lost its brand equity (currently at $0 value).
Take the brand back to its root and make Billabong appeal to the surfer cult.
Billabong makes surfers, not clothing.
Surfing is not a sport. Surfing is a lifestyle…is a state of mind. A self-disruption. An addiction. It’s the closest feeling of being one with the nature.
Concept + Experience Design + store Visual/Interaction Design + Posters/Book Visual Design + Strategy
Karen Hymes - CT
Nicole Lague - CW
Nicole Smith - AD
Emily Uram - AD
VCU Interior Design Undergrad