How could Air Wick gain some market share by disrupting the Air Freshener category? Product Innovation!

Everything that you’re smelling around you from coffee to fragrance to a rotten egg is made up of 5 key atoms (Carbon, Nitrogen, Hydrogen, Oxygen, Sulfur). Its due to these atoms unique molecular vibrations that some things smell like roses and some like rotten eggs. These molecular vibrations have a unique frequency. more info... 

Tulipo matches those unique frequencies to music notes. It generates scents based on the music/soundtrack you are listening to. Also it syncs with your iTunes/Spotify so you can download new scents based on your picks.