Acustom Apparel

is a Digital Bespoke house in New York City. Using digital scanning, they gather 200,000 data points to create a 3D body model. The measurements are fed into a unique Digital Bespoke algorithm to create clothing from shirts and jeans to suits and blazers for men.



first flagship store

During my partnership, we created the in-store experience for the brand's first flagship store. We developed visual and interaction designs throughout product development and launch phases - from initial explorations to final design deliverables. We also built the brand tone of voice and communication design elements for in-store and online.  

I designed the brand's first in-store retail app; created holistic design solutions that addressed business, brand and user requirements. Through out 2 years, I managed and directed multiple photo-shoots for the brand's image bank and look book. Plus, road-mapped the brand's 10 year future.


- 25% increase in sales in one Quarter

- 80% increase in social followers/mentions

- Won "The Best Fashion Start-up" of the year [2014]


Brand Manifesto

written by Demian Kendall


Flagship store - 330 W Broadway, NY

Store Experience


3D Body Scanner - voice activated



Store App - Consumer Facing


Social Content


Store Collaterals


#StyleSchool Content - blog


Look Book - photoshoot


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