I think there is a mad French chef trapped inside me. Maybe Ludo Lefebvre or Pierre Gagnaire...

I cook a lot. I mean...A LOT! And I've learned so much from it. How to think with my hands... how taste is the most important thing and that it should always make you feel something.

I'm originally Iranian and throughout my life I've lived in Dubai, Paris, Cyprus, New York, Philadelphia, Chicago, and Richmond.

I've been in the communications business for over 12 years. I started off in Account Management, moved to Strategy, and now I'm an Experience DesignerI moved disciplines, since I believe creativity appears at the intersection of disciplines.

I imagine, design, and implement the next generation of experiences and products which connect people and brands on an emotional level.

I use Design Thinking as the backbone of my process.